top of page
ABOUT banner.jpg

Privacy Policy



1. Privacy Policy

Princess brows Semi -permanent Make Up Limited (“Princessbrows”, “we”, “our” or “us”) takes your privacy seriously.  This policy covers how we treat personal information that we collect and receive both online and off-line, including information related to your membership registration and enquiry, past use of and information that you provide at our beauty treatment centers (Princess/ Princessbrows & Lashes), online shopping platform ( and social media platform.  Personal Information is any information about you that is personally identifiable like your name, address, email address, identity card number, phone number, medical record, and includes those that is not otherwise publicly available.


When we collect your Personal Information online, a Personal Information Collection Statement will appear on the screen of your electronic device or you will be reminded if you are giving your Personal Information at our beauty treatment centres.  You will be given the choice to reject giving us your personal information and you are to remind that we may not be able to accommodate your request and/or Service, if you refuse to provide us with the required information.


By visiting and /or continuing to visit our Website, you agree that we will collect, use, and store your personal information in accordance with this Privacy Policy, as amended from time to time. If you do not agree to this Privacy Policy, please do not use our Website. Your continued use of our Website following the posting of changes to this policy will be deemed as your acceptance of those changes.

This Privacy Policy is incorporated into and forms part of our Terms of Use. We have structured our Website so that, in general, you can visit us without identifying yourself or revealing any personal information.  Once you choose to voluntarily provide us with your Personal Information, you can be assured that it will only be used to support your customer relationship with Princessbrows.


You may wish to access, verify, update any of your Personal Information we hold. To do so, please contact our customer service (contacts set out below).


In case of discrepancy between the English and Chinese versions of this Privacy Policy, the English version shall prevail. If any part of the Chinese version is unclear, reference shall be made to the English version.


2. Personal information collection and use


We use your personal information for the following purposes: 

•  to provide customer services;

•  to follow up on your enquiries and Services;

•  send online and offline promotional offers and newsletters;

•  to contact you through email, phone, SMS, WhatsApp and other online social 


•  improve our Services;

•  for marketing and promotions of our Services;

•  data analysis and market research;

•  to enhance and improve the content of our Website;

•  to identify the usage trends of our Website;

•  to analyze the effectiveness of our marketing campaigns. 


You can opt-out of receiving direct marketing promotions from us by sending email to and provide you name and phone number. Opt -out procedures will be completed within 10 working days upon received of your request. No fee will be charged for the cancellation arrangement.


We are not responsible for information received other than required.  This information will be regarded as non - confidential and we shall have the right to disclose or delete at our discretion with no payment or any compensation to the information providers.  If information received might be considered as misconduct or unlawful acts, the law enforcement authority will be notified at our discretion and they may commence investigation.  We reserve the right to terminate your account and take up further legal action.




3. Information sharing and disclosure


We do not rent, sell, or share personal information about you with other people or non affiliated companies except to provide Services that you have requested or under the following circumstances:


• We provide the information to trusted partners who work on behalf of or with us 

under confidentiality agreements to process your personal information and maintain our database;


• Any financial institutions, charge or credit card issuing companies, credit 

information or reference bureau, or collection agencies where necessary to 

establish and support the payment of any products and services being requested 

by you;


• We respond to subpoenas, court orders, or legal processes, or to establish or 

exercise our legal rights or defend against legal claims; and


• We believe it is necessary to share such information in order to investigate, 

prevent, or take action regarding illegal activities, suspected fraud, violations of our 

Terms and Conditions of Use, or as otherwise required by law.




4. Confidentiality and Security


• We limit access to personal information about you to our staff, business service 

providers, and business related partners, who we believe reasonably need to come 

into contact with that information to provide Services to you or in order to do their 



• We will take reasonable steps to protect your personal information, and you are 

reminded that no online or offline data transmission or data storage system can be 

guaranteed to be 100% safe and risk free.


5. Data Retention Period


We will only retain your personal information for the period that is necessary to fulfill the purposes stated in this Privacy Policy, except if it is permitted by the law or required to fulfill legal obligation.  Data that is no longer required will be disposed of in a safe and proper manner.


6. Cross - border transfer


Your personal information may be processed and stored in locations other than in Hong Kong for our business operations if needed; under such circumstances reasonable security of your personal information will be guaranteed.


7. Amendments


Princessbrows reserves the right to change any of the terms of this Privacy Policy at any time at our sole discretion.  Any changes of the Terms of Use (Terms and Conditions of Use and Privacy Policy) will be effective upon its posting on the Website and the date of “Last Updated” will be shown on the bottom of the revised page.   Your continued use of our Website following the posting of the revised or amended terms shall signify your acceptance of such changes.         


8. Contact Us


Should you have any questions regarding to the Terms of Use, please feel free to contact us during office hours from Monday to Friday at 9am – 6pm at: 

Email:    Phone:  (852) 2799-0800    


This Privacy Policy shall be governed by the law of the Hong Kong Special Administrative Region.


If there is any inconsistency between the English version and the Chinese version of this Privacy Policy, the English version prevails. 


Last updated on January 24, 2018


Princessbrows Semi-permanent Make Up Limited.  All rights reserved. 

Use of this site signifies your agreement to the Terms and Conditions of Use and Privacy Policy.

bottom of page